Process
How I work
Every engagement starts with evidence — not assumptions. The diagnostic maps how customers discover, evaluate, and contact your business, then ranks what to fix first.
The process
1
Discovery call
Confirm scope, access, and what success looks like for your business.
2
Investigation
Audit the customer journey, website, listings, reviews, and competitors.
3
Synthesis
Rank revenue leaks and produce a prioritized action plan.
4
Walkthrough
90-minute live call to review findings and answer questions.
Honest scope
Broader business issues sometimes surface during a diagnostic — operations, staffing, pricing. Those are noted honestly, but they are not the product being sold today. The product is a digital experience diagnostic with defined deliverables.
Build and implementation
If the diagnostic shows a build is the right fix — website, booking flow, review workflow — that work is scoped separately, based on evidence from the investigation.
The diagnostic is the entry point. See the full offer → · Ongoing Care (after build) →